This is one incredible week for the Center for Creative Media!!
Yet another one of the music videos we have produced for a major artist has been released! This time it’s Casting Crowns JUST ANOTHER BIRTHDAY!!
As the Dad of 3 Daughters, I have to say I choked up from the first moment I heard this song. It was just so powerful.
So when the opportunity to produce this video for Casting Crowns came up… I really wanted to do the song justice.
This past fall Casting Crowns hit the road for a 40 city tour to support their latest album “Come to the Well.” Crowns lead singer, Mark Hall, and I met a few years ago when they played at one of our stadium events in San Francisco. The Center for Creative Media had produced a video to their hit song “Does Anybody Hear Her?” And, while the video wasn’t made officially for the band, Hall really liked what we made. So much so, he made arrangements to play the video during THEIR tour that year. It was the beginning of a relationship between the Center for Creative Media and Casting Crowns that continues.
CASTING CROWNS and CENTER FOR CREATIVE MEDIA
Mark has strongly supported our studios and the young film makers we are developing. In fact these are his thoughts on CCM:
19 Videos to GO!
This past summer CCM partnered on a monumental effort for Casting Crowns. As the band prepared for it’s fall tour we agreed to create all of the on-screen media that would be used during their sets!! In the end we’ve made 19 different videos they’ve been using on the road. All original from the ground floor up!!
One of those videos is the JUST ANOTHER BIRTHDAY VIDEO.
The Video for Birthday is Born
The concept was to tell the haunting story painted by Hall’s lyrics… On-Screen. I felt that the song Hall crafted was so strong and compelling that our job was to bring it to life and hopefully make its message even more compelling (if that was possible).
At that point I turned to Producer-Editor Brandon Eckhardt, and asked him to turn this concept into reality. (I’ll post some Behind the Scenes stories about the making of this video in my next post about Just Another Birthday) Truth be told I couldn’t be happier with what our team produced. I have this gauge I’ve learned to trust over the years as a producer/director: If the video still moves me when I watch it after viewing it dozens or hundreds of times… it’s probably hitting the mark.
The True Test
My internal gut check was validated by those that really matter… the audience! Originally this video was only going to play during Casting Crown’s concerts. But from what I understand, the video (played while they perform the song) has struck a major chord with concert-goers. So much so the band and record label decided to make the video an official mainstream Music Video release! And, this week was release week!!
In the end, We are honored and blessed to be part of this message presented by Casting Crowns.
Fathers count your blessings! Your daughters are amazing gifts to be appreciated and loved.
Well.. enough of my words. I’ll let Mark Hall have the final say: